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Control the ads you see
You can make the ads you see more useful or get ads that are specific to you. You’ll see Google ads on:
- Google services, like Search or YouTube.
- Websites and apps that partner with Google to show ads.
Edit your info or interests
- Go to your Google Account.
- In the navigation panel, select Data & privacy.
- Scroll to “Things you’ve done and places you’ve been.”
- Under “Ad settings,” select Ad personalization.
- Turn on Ad Personalization if it’s off.
- Under “How your ads are personalized,” select your personal info or interests.
- To update your info, select Update. Follow the steps on the screen.
- To turn off an interest, select Turn off. Confirm by selecting Turn off.
- To bring back an interest, select What you’ve turned off. Choose an interest and select Turn back on.
If you don’t want personalized ads, turn off Ad Personalization. Learn more about stopping personalized ads.
Get your ad preferences everywhere
To see ads based on your Google Account settings, sign in to your account on all your devices.
Android
On your device
Learn how to add your Google Account to your device.
On your browser
- On your Android phone or tablet, open your browser, like Chrome or Firefox.
- Go to google.com.
- If you aren’t signed in, at the top right, tap Sign in. Follow the steps.
Turn off personalized ads
- Go to your Google Account.
- In the navigation panel, select Data & privacy.
- Scroll to “Things you’ve done and places you’ve been.”
- Under “Ad settings,” select Ad personalization.
- Turn off the switch next to “Ad Personalization is ON.”
You can also turn off personalization for your browser by installing the IBA Opt Out (by Google) extension.
Once you’ve turned off personalization, Google will no longer use your info to personalize your ads. Ads can still be targeted with info like your general location or the content of the website you’re visiting.
Computer
- On your computer, open your browser, like Chrome or Firefox.
- Go to google.com.
- If you aren’t signed in, at the top right, click Sign in. Follow the steps.
If your browser is set to block cookies, you might not see ads based on your settings even if you’re signed in.
Turn off personalized ads
- Go to your Google Account.
- In the navigation panel, select Data & privacy.
- Scroll to “Things you’ve done and places you’ve been.”
- Under “Ad settings,” select Ad personalization.
- Turn off the switch next to “Ad Personalization is ON.”
You can also turn off personalization for your browser by installing the IBA Opt Out (by Google) extension.
Once you’ve turned off personalization, Google will no longer use your info to personalize your ads. Ads can still be targeted with info like your general location or the content of the website you’re visiting.
iPhone & iPad
On apps by Google
- On your iPhone or iPad, install an app by Google or open one you already have.
- Sign in with your Google Account if you haven’t yet.
On your browser
- On your iPhone or iPad, open your browser, like Safari.
- Go to google.com.
- If you aren’t signed in, at the top right, tap Sign in. Follow the steps.
In the YouTube app on your Apple device
To turn on personalized ads in your YouTube app:
- Select Account.
- Select Settings.
- Scroll to “History & Privacy”.
- If you’re signed-in, select Ad Settings -> Ad personalization is OFF.
- If you’re not signed-in, turn on Allow personalized ads.
A few notes:
- If you do not see Allow personalized ads or the Ad Settings link in your YouTube app’s settings, you can turn off personalized ads in your Apple device settings or via Ad Settings, if you’re signed in.
- The default setting for personalized ads may be based on factors like your previous device settings and region.
- Changes you make when you’re signed-out don’t apply when you’re signed-in.
Turn off personalized ads
- Go to your Google Account.
- In the navigation panel, select Data & privacy.
- Scroll to “Things you’ve done and places you’ve been.”
- Under “Ad settings,” select Ad personalization.
- Turn off the switch next to “Ad Personalization is ON.”
You can also turn off personalization for your browser by installing the IBA Opt Out (by Google) extension.
Once you’ve turned off personalization, Google will no longer use your info to personalize your ads. Ads can still be targeted with info like your general location or the content of the website you’re visiting.
Block certain ads
You can’t stop getting ads online, but you can remove some unwanted ads. You can also stop getting ads that are based on your interests and info.
Stop pop-up ads
You can turn off pop-up ads in Chrome and most other browsers. If you still see them, learn how to get rid of malware on Chrome.
Remove unwanted ads
Blocking an ad stops you from seeing ads from that advertiser. If an advertiser has multiple websites, you might have to block several ads.
On Google services
Next to an ad:
- On Google Search on your phone or tablet, tap Info -> Why this ad. Turn off Show ads from [advertiser].
- On YouTube, select Info -> Stop seeing this ad.
- On Gmail, select Info -> Control ads like this
Block this advertiser.
On websites & apps that partner with Google to show ads
- At the top right of an ad, select Remove -> Stop seeing this ad.
- At the top right of an ad, select Remove -> Report this ad.
- You can also let us know about ads that violate our policies.
Turn off personalized ads
- Go to the Ad Settings page.
- Choose where you want the change to apply:
- On all devices where you’re signed in: If you aren’t signed in, at the top right, select Sign in. Follow the steps.
- On your current device or browser: Stay signed out.
- Turn off Ad Personalization
Once you’ve turned off personalization, Google will no longer use your info to personalize your ads. Ads can still be served based on info like your general location or the content of the website you’re visiting.
Save settings for the Chrome browser
You can also turn off personalization for your browser by installing the Interest-Based Ads Opt Out extension.
What doesn’t change
Blocking a Google ad or turning off ad personalization can’t:
- Stop all ads: If you turn off personalization, Google ads will use info like your general location or the content of the website you’re visiting.
- Change other networks’ ads: Your Google ad settings don’t change other ad networks.
- Update your settings on signed-out devices: Learn how to get your ad preferences on all your devices.
- Keep your signed-out preferences without cookies: If you delete your cookies or use a browser that blocks cookies, your ad settings won’t apply.
- To clear your cookies without losing your settings, install the Protect My Choices extension.
- Most mobile devices don’t use cookies. On your phone or tablet, check for settings about interest-based ads, ads personalization, or ad identifiers.
How to Stop Google Ads
Do you remember good-ol’ days when online advertising wasn’t an issue? If you don’t, that’s OK because it’s been almost 25 years since then. For years, adverts were expanding the web making our internet experience more and more frustrating. Nowadays, advertisement is something else. Pesky popups, banners, and numerous autoplay video ads preempt website content and make web surfing a struggle for users.
If you still don’t know how to stop Google ads, then we are going to teach you. But first, we will figure out what is Google.
What is Google?
- Google is the largest web search engine in the world developed by Larry Page and Sergey Brin in 1997.
- Google was initially developed as a Page’s dissertation subject. He focused on the problem of finding out which web pages link to a given page, based on the consideration that the number and nature of such backlinks was valuable information about that page. By analogy with the role of quotes in scientific publications. At that point, Brin joined him.
- In 1996 Page and Brin developed a working web crawler able to index approximately 750000000 internet pages. But they registered the name Google only in 1997 that’s why this year is considered as the year of Google’s birth.
- The word Google became a verb which roughly means to search for something online in 26 languages so far.
Types Of Google Ads
If you want to prevent ads in Google, you should learn first essentials of Google promotion. There are six general types of Google advertising.
- First type – search ads and PPC media-advertisement
You see such ads in the relevant search results and on Google’s partner sites which placed AdSense advertising blocks on their web-sources.
- Second type – search ads
You see such ads only in the Google search results and in the search engines which affiliated to Google. There are five subtypes of these ads:
- Expanded text ads on mobile apps
- Ads promoting the installation of mobile apps
- Ads that encourage users to make certain actions in the app
- Automatic ads based on a website content
- Ads aimed to increase the number of phone calls
The main difference between the third type and the first one is that you see the third type of ads only on Google’s partner sites you don’t receive it in the search results.
- Fourth type – shopping ads
As the name implies, this is merely publicity of certain goods and products.
- Fifth type – video ads and ads in the video
It’s probably the most irritating and frustrating type of advertisement you would like to remove permanently. Not only it ruins your binge-watching it can unexpectedly pop up at full volume scaring the hell out of you. There are two major subtypes of such ads:
- In-stream ads. You can observe ads in the beginning in the middle or at the end of the video. Usually, an ad is skippable after you watch it for at least five seconds.
- Video discovery. You see promoted videos in the list of interesting videos. Such ads last for six seconds and you can’t skip them.
Those ads you get not only from a web search but also in the games and in the apps. Ads are usually clickable and retarget you to the online store where you supposedly download and install or buy an advertised app.
Personalized adverts
You definitely googled a model of your phone before making a purchase. Google remembers that and now spying you around with its personalized ads based on your browsing history. Follow the guide below if you want to opt-out of Google ads based on your web activity.
Google Display Network Ads
What’s display network? As it’s said, Google Display Network is a group of over 2 million websites, applications, and videos, where Google forces ads. This tool is designed for advertisers to find the right audience through utilizing Google’s automated targeting options. GDN provides a ton of options for business owners to engage potential customers with appealing ad formats, which means we, already frustrated with the diversity of flashing stuff all over the internet, will get even more.
When Display ads roll in? Unlike the Search Network ads, Display ads can be put in front of web surfers before they start searching for what advertisers offer.
NICE.
How to stop Google Personalized Ads in Chrome
To stop personalized advertisements delivered by Google, you should switch off Ads Personalization.
Here’s how you can turn off ads personalization:
(Please, make sure you’re signed in to your Google Account)
- Go to Ads Settings;
- Click “Turn off”.
From now you will avoid ads in Google based on your browsing history, though it doesn’t mean you will get no ads at all. You won’t just share your information with advertisers and will get random promoted posts instead. The only way to remove Google ads completely is to use an ad blocker.
How to Stop Google Ads on Android Phone
If you’re sick of personalized Google adverts, then you have several ways to get rid of them. The first method implies disabling Google’s trackers from reading your browsing activity data. This doesn’t mean you’ll opt out of all Google ads at once. It will continue showing commercials, but they won’t be based on your search history. So, here’s how you disable personalized ads forced by Google:
- Take your smartphone and tap “Menu”;
- Proceed to “Settings”;
- In “Settings” scroll to “Accounts” sections and tap “Google”;
- In the “Privacy” section tap “Ads”;
- In the “Ads” window check the “Opt-out of interest-based ads” checkbox;
- Close the window and start using your phone without interest-based commercials.
How to Turn off Certain Google Ads
As we’ve already mentioned in our article, you can’t stop all ads online by adjusting your browser settings, but you can turn off unwanted ads.
Remove unwanted ads
Blocking a certain advert stops displaying commercials by a particular advertiser. Oftentimes, one advertiser has multiple websites and/or services, so you might have to block several ads. So, if you continue seeing adverts that make your eyes sore, do the following:
Google services
- On Google Search on your phone or tablet, tap “Info”(ⓘ) ;
- Tap “Why this ad”;
- Turn off “Show ads from [advertiser]”.
The same procedure is relevant for YouTube:
- On YouTube, select “Info”(ⓘ);
- Tap “Stop seeing this ad”.
And as of Gmail:
- On Gmail, select tap “Info”(ⓘ) ;
- Tap “Control ads like this”;
- Tap “Block this advertiser”.
Partnered websites and applications
- “Remove”(×) on the top right of the advert;
- Then choose “Stop seeing this ad”/”Report this ad”.
How to Block Google Ads on iPhone, iPad
Safari, like any web browser, by default, is giving information about you and your browsing activity to advertisers. Blocking advertisers from getting data about you is quite easy. For this, you should:
- Tap the “Settings” app;
- Tap “Safari”;
- Scroll down to the “Privacy & Security”;
- Switch the “Prevent Cross-site Tracking” toggle to “ON”.
This will stop advertisers from tracking your web surfing.
Now, let’s consider how to limit the iAd tracking in applications and games.
- Tap the “Settings” app;
- Tap “Privacy”;
- Scroll to the bottom and tap “Advertising”;
- Make sure the “Limit Ad Tracking” toggle is switched “ON”.
So, we’ve considered the conventional built-in features of blocking and limiting Google ads. While these methods do their work, the best way to get rid of obtrusive adverts is to get a reliable ad-blocking tool. And you know what? You’re at the right place because here you can weigh up all pros and cons of the best ad blocker for iOS.
How to Remove Google Ads in Firefox
The procedure of removing unwanted ads in Firefox is quite similar to the one in Chrome.
First of all, turn off ad personalization, just like on Chrome:
So, if you continue seeing adverts that make your eyes sore, do the following:
Google services
- On Google Search choose “Info”(ⓘ) ;
- Click “Why this ad”;
- Turn off “Show ads from [advertiser]”.
The same procedure is relevant for YouTube:
- On YouTube, select “Info”(ⓘ);
- Click “Stop seeing this ad”.
And as of Gmail:
- On Gmail, select click “Info”(ⓘ) ;
- Click “Control ads like this”;
- Click “Block this advertiser”.
Partnered websites and applications
- Click “Remove”(×) on the top right of the advert;
- Then choose “Stop seeing this ad”/”Report this ad”.
How to Stop Google Pop-up Ads
Additionally, you can enable the pop-up blocker. For this, you should follow the steps below.
Disabling Google pop-up ads in Firefox
- Launch the Firefox browser;
- Click the “Firefox” button in the top left corner;
- Click “Options” in the list of settings;
- Click the “Content” panel;
- Click the “Block pop-up windows” option.
Disabling Google pop-up ads in Chrome
- Launch Google Chrome;
- Click the overflow menu (⋮);
- Click “Settings”;
- Click “Site settings” located under “Privacy and security”;
- Click “Pop-ups and redirects”;
- Change the “Allowed” to “Blocked”.
The above methods will help to stop google pop-up ads, but to remove all types of annoying stuff across the web, you’d better get an adblocker. AdLock is one of the best ad-blocking solutions in today’s market. Let’s consider how to block commercials with the help of AdLock.
Extra Advices for Seeing Fewer Ads from Google
We’ve got yet another bunch of tips to share with you if previous solutions are insufficient. Here, in this section of our article we’ll consider additional ways of getting rid of Google ads.
Use another browser except Chrome
Of course, you know that Chrome is not the only browser on the market, but to mention, although Firefox and Opera have built-in “adblocking” and privacy protection tools, they’re pretty pinched and don’t guarantee the maximum efficiency. Nevertheless, there are browsers built with focus on top-tier privacy protection and adless experience. Let’s name some of them:
- Tor Browser;
- Brave Browser;
- Epic Browser.
These three have a large audience because of reliability they provide concerning privacy on the Web, convenient and seamless surfing, and a bunch of additional features like adblocking. On top of that, they’re completely free of charge.
Use a private search engine
You may also stick to a private search engine that respects your privacy and doesn’t track any info. Please, keep in mind, some aren’t as private and safe as they claim to be. We’ve rounded up several search engines which are best at maintaining user privacy, delivering appropriate search results, providing convenience in web surfing:
- DuckDuckGo (Default search engine in the Tor Browser, btw);
- MetaGer (Developed by a German non-profit organization);
- Qwant (Search engine from France).
Use incognito browsing modes
No matter which browser you prefer, it’ll certainly offer browsing in private mode (Incognito). It’s stated, that as soon as close your incognito browser window, the session (including cookies, history, and any tiny bit of data) would be wiped. What incognito won’t do is prevent trackers from identifying individual users – you provider will still be collecting data. This means we dramatically overestimate the incognito mode.
How to Block Ads in Google Chrome
Ads online are becoming more and more intrusive and annoying. There are some things you can do to block them, depending on the browser you are using. The Google Chrome browser allows you to block ads a couple of different ways.
If you happen to be using the Chrome browser, then you can really fight back and block ads in Chrome and block popups in Chrome by getting an ad-blocking Chrome extension.
Google also has a browser setting that will help block certain ads. Let’s take a look at two ways to block ads in Google Chrome.
Why Block Ads in Chrome?
Dealing with advertisements in browsers is just part of life. This is how companies advertise to people these days, and like it or not, they are part of the browser experience. That being said, you can definitely block ads in Google Chrome and give yourself a smoother, less annoying experience in the browser.
Of all the ads that are displayed in Chrome, popup ads are by far the most annoying, and dealing with them will give you a much cleaner experience within the browser. Popup ads can be one of the more annoying things you have to deal with when browsing around online.
Luckily, there are a couple of ways that you can block ads in Google Chrome. Today I am going to go over both ways with you.
Block Ads in Google Chrome
You can use a couple of different methods to block ads in Google Chrome. There are tools in Chrome settings that will help you get this done. Or, you can choose to use an extension. Both ways work great, it is simply a matter of personal choice as to which method you choose.
Let’s go over both methods.
How to Block Ads From Chrome Settings
The first method involves using the settings that are already built into the Chrome browser.
Here is how you do that.
1. Launch Google Chrome
Launch the Google Chrome browser from your desktop. The Chrome icon looks like a colored ball with a blue dot at the center. You can find it in your Applications folder on a Mac, or on your Start menu on Windows.
2. Access the Chrome Three Dot Menu
Once the Chrome browser is open, click the three-dot icon. This icon is located next to the address bar in the upper-right corner of your browser window. Doing so will open a dropdown menu. Find the “Settings” option within the dropdown menu and click on it.
3. Scroll Down the Settings Page to Find “Advanced”
From the settings page, scroll all the way down to the bottom until you see “Advanced.” Click on that when you see it and more advanced settings options will drop down and be displayed.
4. Click on Site Settings
Now that more settings options are displayed, scroll down until you see “Site Settings.” Find this near the bottom of the main “Privacy & Security” tab group of options.
5. Find the Ads Section and Change Blocked Sites Function
Click on that box and a list of other content setting options will be displayed. You are looking for the “Ads” option. When you see it, go ahead and click on it to open it up.
Once that option comes open, find and click on the “Blocked on sites that show intrusive or misleading ads” toggle button to turn it on.
That’s it. You have successfully blocked ads on Google Chrome using the browser settings.
You can also block ads in Chrome using an extension called AdBlock. Here is how you do that.
How to Install AdBlock on Chrome Desktop
1. Launch Google Chrome
Launch the Google Chrome browser from your desktop. The Chrome icon looks like a colored ball with a blue dot at the center. You can find it in your Applications folder on a Mac, or on your Start menu on Windows.
2. Go Get the AdBlock Extension
Go to the AdBlock site. You can find it at https://getadblock.com/ in Chrome’s address bar.
Click “GET ADBLOCK NOW.” This blue button is in the middle of the page. Doing so will take you to your browser’s respective extension installation page. In this case, it’s linking you to the Chrome extension page.
3. Add the AdBlock Extension to Your Browser
Once on the extension page, click on the “Add to Chrome” button to add the extension to your Chrome browser.
The extension will be added automatically and will show in your extensions area once the process is complete. You will see a little red stop sign with a hand in it on the top right of your browser.
Click on that and in the dropdown menu select settings/options.
Fill in the options and settings how you want and save them. You are now running AdBlocker on Chrome.
Congratulations, this is yet another way you have successfully blocked ads from showing in the Chrome browser.
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